Slow To Rev Up, Gifts and User Promoted Posts Generated Under $5M In Facebook

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As Facebook looks for new ways to make money, it disclosed during its Q4 2012 earnings call today that its Gifts product and promoted user posts functionality accounted for less than $5 million of Facebooks overall revenue. In fact, these earnings were labeled as revenue outside of games. Payments revenue was flat, overall, in the quarter.
While this isnt the worst thing in the world, it does show that Facebooks slow rollout at the end of last year might have hurt its overall revenue. Slowly rolling it out was the right move for users and its products longterm health, but it does look like Gifts didnt get the Christmas boom that the company had hoped for.
When Facebook Gifts launched, our own Josh Constine discussed how the product could eventually earn upwards of $1B annually for the company. When Ive used the products, I noticed that its difficult for people to accept their gifts, especially if theyre not a hardcore Facebook user.
Were told that this is an early product so we expect that the user experience will get better, and there will be more types of gifts available this year. We noted that Facebook has put the emphasis on buying someone a gift over leaving a note on someones Timeline for their birthday, and that is in hopes of kickstarting the product. It hasnt happened; people are tight with their wallets and purses.
As far as promoted posts from users, its something that nobody really understood why Facebook introduced it. It seems odd to want to pay money to promote your status update to people who are already your friends. As Facebooks News Feed gets harder to follow, asking people to pay $7 is a bit of a stretch. To many, this seemed like a test just to see what would happen.

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